(I first did this article for Boomshots.com. I decided to publish it here on my blog)
When Something Is Meant To Be… It Will Be
Humble, determined, talented and focused, that’s Jah Bouks. I smile as I think about the journey the singer has been on. A journey which began since he was a mere twelve years old. Before he was even conceived, his father had already decided, after watching a karate flick, that he liked the name of the character, Suzuki.He vowed that when he had a son, he would be called Bouki.
Determined to make a difference in the world through music, Jah Bouks, with the never-ending support of his mom, who is also his manager, never strayed from his chosen path. There were many challenges and disappointments along the way, but through it all, Jah Bouks never gave in. He pursued his career doggedly. He never stopped writing, recording and performing, as he knew that his time would eventually come.
Born in the parish of St Thomas, Jah Bouks inherited his passion for music from his father. “There was a sound system in the yard by the name of Black Atani, and I would listen to artists like Peter Tosh and Welton Irie and be inspired,” Jah Bouks reminisced.
When the name Jah Bouks is heard, many think back to the charismatic Rastaman who had Miss Kitty blushing on Magnum Kings and Queens in April 2013. Although he didn’t win, in everyone’s eyes, Jah Bouks was without a doubt, the most memorable contestant. Smiling Jah Bouks remarked, “I have to big up Magnum King and Queens still, but I didn’t go there to win. Some people may not believe that, but it was more for publicity. I had to show the world that I had something to say through my music—as I would say.”
The shrewd decision to enter the competition proved to be exactly the break Jah Bouks needed. With his manager mom being astute, a day after the competition, the video for his now number one single “Call Angola” hit every television station in Jamaica. With his memorable performance still fresh in the minds of music lovers, “Call Angola” soared to the top of the charts overnight.
The monster hit, produced by Zyon Panton, yes, his manager mom, is “calling on our ancestors from dem time deh. You know, calling all the rebellious slaves in these times. I could have called on other parts of Africa, but Angola is what I heard in the wind.”
Definitely not a one-hit wonder, Jah Bouks seems to be just getting started. It’s hit after hit for this talented artist. Songs like, “Going Home,” “Cry fi di Youths,” and “Don’t Cry” are in steady rotation everywhere reggae music gets its due respect. It’s no surprise that he is booked solid throughout Jamaica, and now overseas, starting in New York in the coming months.
Inspirations: “ancient vibrations. Kumina and Nyahbingi drumming. Peter Tosh, Beres Hammond and artist like Louie Culture. All these things and people motivate and inspire I. My mom is my manager, and we have a great relationship. I feel free. It’s like no management at all. I listen to her, as I would say. I listen to my mom. It’s a perfect business relationship.”
Aspirations: “I would love to perform in Angola, any part of Africa. And I would like to perform in Japan and Europe, to see the reaction of the people.”
Horizons: With Sunizes Entertainment at the helm of his career, and the person who knows this artist best at the controls, how can Jah Bouks not become a global sensation?
Since Jah Bouk’s explosive entry onto the music scene in 2013, this artist has made tremendous strides career wise to the joy of his fans. Touring The Caribbean, Canada and Europe with a now extensive catalog of hits such as “Pretty Rebel” & “Toil”, Jah Bouks under the guidance of Sunizes Entertainment is a bonafide reggae artist for the history books. A legend in the making.
“My music is a story. You want a good story? Listen to my music!”